while clearing the scattered knick knacks strewn across the dinner table, i chanced upon a stack of flyers. these are slotted into our mailbox – most of which are advertisements, flyers, coupons raving of some special deal or discount.
plastered on the front page of one was ‘Build Healthy Homes’ and beneath it, in a smaller font read ‘Stay Healthy’. this was a brochure from a well known franchise. this shop occupied a small space in most of our town’s shopping malls – both in the heartlands and central. curious to see what this was all about, i peeled the corners open into the first page. i was immediately bombarded with medium sized thumbnails of bottled supplements, tablets, clinical packaging with words that sounded medically intellectual. their colours were saturated to enhance it’s appeal. alongside their photos were speech bubbles boasting of discounted offers and savings – marked in bright red to highlight it’s value. amongst them were the common pain-killer prototype, anti inflammatory drugs, muscle relaxants, syrups, nasal decongestants…it was an endless array of stippling products, made visually appealing for consumerism purposes.
my horror was propelled primarily because of the connection i formed between the word ‘healthy’ and the products advertised in this flyer. how could ingesting these products be deemed part of maintaining one’s health? of course, treatment is a necessary course of action when one is taken ill, or develops a condition out of their regular state – but surely there exist treatment methods, unrelated to the quick fix of swallowing a bunch of bitter pills to numb our discomfort.
perhaps what is at stake is simply time. the time it requires for these products to take effect in our systems, is no comparison to that of anything natural. we’d rather take up the offer of what is proven to be effective. what we’re lacking in this, is the patience to sit it out in waiting. we believe we don’t have the time to – after all, there are matters at hand to be resolved, work to be completed, life has to persist; and the abnormality within us (be it a head-cold, a migraine, an ache) is simply deferring and an interference. quickly forming within us, is a cycle of sick-and-fix. we crave for this germy inconvenience to vanish as soon as we please. so, pop and swallow; as we swerve through, over, under, in rash and unconscious movements – seeking avoidance.